Wall to Wall Distribution have sold Channel 4 love and money factual-entertainment series into Sweden, The Netherlands, Canada and Belgium.
Following its success on Channel 4, Wall to Wall’s love and money show ‘Your Money or Your Wife’ has proved a hit internationally.
The show, which topped 2.5m viewers on it’s first outing in the UK is a new foray into lifestyle programming for the UK producer mainly known for it’s drama and factual programming (New Tricks and Who Do You Think You Are?). In it, debt buster and ex City analyst Cesarina Holm-Kander advises big spenders with serious money troubles how to rid themselves of their debt – the twist – their partner is unaware of the extent of the debt and the first step in Cesarina’s rehabilitation plan is ‘come clean with your partner’.
Wall to Wall’s in house distribution arm took the show to Mipcom in Cannes in October and knew it was going to be massive. Nick Pawsey, Wall to Wall’s Sales Executive said: ‘We knew it was going to be huge after the first day at Mip. We could have licensed it in several territories at market but wanted to look at all the options and ensure we chose the most appropriate partners. International buyers very much see this show as the new How Clean Is Your House or You Are What You Eat – debt is a big issue and YMOYW has a very upbeat positive approach to tackling the problem with the help of one’s partner.’
So far Wall to Wall has signed format agreements with SBS in the Netherlands, VTM in Belgium and Granada Productions in Germany and has sold the ready-mades to SVT Sweden, W Network in Canada, SBS Netherlands and VTM Belgium.
